Care Counts
Meet the work I’m proudest of...
Whirlpool believes that the simple acts of everyday care (cooking, cleaning and washing) have a greater impact on our lives than we could ever imagine. The Care Counts program sought to prove that value showing how something as simple as laundry could impact something as important as school attendance.
Starting with just 5 test schools in 2015, the program is now in all 50 states and enrolling over 100 schools a year.
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Cannes Lions Grand Prix > Creative Data
Cannes Lions Gold > PR, Research, Data Analytics
Cannes Lions Bronze > Integrated Campaign
Cannes Lions Bronze > Durable Consumer Goods
Cannes Lions Titanium Shortlist
Clios Bronze > Experience
One Show Gold and Silver
Effies 2 Silvers
D&AD Impact Awards White Pencil
Where we started in 2015…
The program today