Care Less

Nearly a decade into Whirlpool’s award-winning “Every day, care.” campaign, it was time to give the idea of care a bold refresh.

Enter: Care Less

A high energy, high style evolution of Every, day care. Where Whirlpool takes care of the have-to-dos, so you can care more about your love-to-dos.

Whirlpool “Care Less” Anthem

Whirlpool Duet “Fresh”

Whirlpool Smart Range “Updates”

Whirlpool 2-In-1 Washer
“Two Things At Once”

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