BOUND BY NOTHING

Client: JENNAIR
Rebrand Project 2018-2019
Winner: Effie Gold

For decades the luxury appliance category was dominated by status symbol brands sacrificing innovation for empty label worship.

Once the leader of kitchen innovation, we brought JennAir back from the dead with a rebel yell to burn down the category as we knew it and start anew. Hell-bent on shattering the boundaries of what luxury can be, this is the new JennAir.

Directed by Jovan Todorovic